RAEK is a tool used to collect, organize and utilize first party data. It collects first-party user data from visitors of any website it`s installed on.
RAEK needed a redesign of the website's key pages to improve the user experience, clarify the product`s value proposition and ultimately increase conversions.
A comprehensive redesign of five key pages including the homepage and the end user dashboard. This approach focused on:
Simplifying the user journey with clear, intuitive navigation.
Highlighting RAEK's unique features and benefits
Clarity of pricing
Creating a modern, visually appealing design that aligns with current web trends.
Design Process: What do we change, and how?
The redesign focused on simplifying navigation, improving visual hierarchy, and ensuring consistency across all screens. It was important to make it easy for users to find actions easily.
Hero Section (Before)
Hero Section (After) Dark Mode Added
Pricing (Before)
Pricing (After)
Integrations (Before)
Integrations (After)
Dashboard: How RAEK collects User Data
How it Works
RAEK can be installed through a Wordpress plugin or the trcaking code embedded into the website to track user visits and collect data
Challenge
The dashboard needed to show an overview of collected data, and also guide the users through an installation process to get it running on their website.
Solution
A redesign of the dashboard that focused on using guided instructional tips to show how to install RAEK in both ways.
Installation Guide (using the Wordpress plugin)
Installation Guide (embedding code in the website)
Impact
RAEK`s redesign improved the user experience, with users now finding it easier to install the tool on their websites. The clarity of the new design also makes it easier to find information and know more about what the tool does.
